Rook Brand Guidelines
Our brand identity represents our commitment to excellence and innovation in enterprise IT solutions.
Brand Elements
The Rook brand is built on principles of clarity, reliability, and innovation. Our visual identity reflects our commitment to providing enterprise-grade solutions that are both powerful and easy to use.
When using our brand assets, please maintain their integrity by following these guidelines. Consistent application of our brand elements helps strengthen our identity and ensures recognition across all touchpoints.
Logo Usage
The Rook logo can be displayed in either lowercase ("rook") or with a capital R ("Rook"). Always maintain clear space around the logo equal to the height of the "r" in rook.
Color Palette
Primary Black
#000000
Primary White
#FFFFFF
Light Gray
#E5E7EB
Dark Gray
#374151
Wordmark
The Rook wordmark is the definitive, streamlined representation of our brand, designed for clear visibility across both digital and print platforms. It embodies the brand in its most recognizable textual form. When utilizing the wordmark, it should be maintained in its original design and proportions to ensure consistency and recognition.
We recommend using the Rook wordmark for most use cases unless otherwise specified.
Additional Resources
Download All Brand Materials
Access our complete brand kit including logos, wordmarks, icons, and usage guidelines in various formats.
Need Assistance?
For additional assets or questions about the Rook brand, please reach out to our marketing team.
[email protected]